Description
BTMC-136 TOURISM MARKETING
Tutor Marked Assignments
Course Code: BTMC-136
ENG MED
2025-26
1.Describe the characteristics and classification of services.
2.Define promotion .explain the elements of promotion mix in brief.
3.explain different elements of marketing mix in the context of services in brief.
4.Discuss the market oriented pricing methods with the help of a suitable example.
5.Explain the different levels of tourism planning with examples .
6.what is meant by research approach? what are the types of research approach?
7.What are the traditional methods of direct marketing? which once among them are still prevalent in the tourism industry?
8.What is packaging? what is meant by packaging in tourism?
9.What is meant by destination marketing ?what is the role of destination marketing organisations?
10.Write short notes on any of the two marketing philosophies with examples.
A Production concept
B. selling concept
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