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BTMC-136 EM 2023-24 SOLVED ASSIGNMENT

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BTMC-136 TOURISM MARKETING
Tutor Marked Assignments
Course Code: BTMC-136
ENG MED

Description

BTMC-136 TOURISM MARKETING
Tutor Marked Assignments
Course Code: BTMC-136
Total Marks:100
(2023-2024)
Section A
Answer the following in about 500 words each.
1. What are the different variables for market segment? Explain with examples. 20
2. Discuss the factors influencing Pricing of a product with suitable examples 20
Section B
Answer the following questions in about 250 words each.
3. Discuss the different Marketing Philosophies in brief. 10
4. Explain the steps of Marketing Research Process with the help of a suitable example. 10
5. What is the role of Media in Tourism Promotion? 10
Section C
Answer the following questions in about 100 words each.
6. Define Branding. What are the characteristic of a good brand? 6
7. What is meant by Product Differentiation? What are the criteria for Product
differentiation? 6
8. Explain the different levels of Tourism Product with example. 6
9. What are the criteria of classifying the services? 6
10. Write short notes on any two of the followings. (2 X3 =6)
a) Promotion
b) Disadvantages of Digital Marketing
c) Destination Marketing Organisations

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