Description
TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-102
Course Title : Introduction to Retail Marketing
Assignment Code : BRL-102/TMA/2022-23
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. Explain the process you would undertake to market your own retail outlet
which has been recently launched. You can make valid assumptions.
(10)
2. What is personal selling? Explain the essential elements of personal
selling.
(10)
3. Explain various categories of advertising with specific examples. (10)
4. What is In-store promotion and how do retailers communicate promotion. (10)
5. Write about the social media marketing and discuss the SEO in social
media marketing.
(10)
6. What do you understand by the term “marketing mix”? Explain with an
examples.
(10)
7. What are the types of decision-making processes? Explain with an
examples.
(10)
(B) Essay Type Questions
8. What are the steps in individual selling? How are they different from the
B2B?
(15)
9. What is “SPIN” selling? Explain. (15
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