Description
TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-110
Course Title : IT APPLICATION IN RETAIL
Assignment Code : BRL-110/TMA/2024
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. What is information technology? What are its applications? (10)
2. Explain various functions of Merchandise Management System? (10)
3. Explain the different types of purchase orders. Also define the functions of
MMS related to purchase order.
(10)
4. Distinguish between the following:
a) Barcode Scanner and RFID
b) Institutional Sign and Informational Sign
c) Interior Display and Window Display
d) CRM and Social CRM
(4×5)
5. Write short notes on the following:
a) Data Polling
b) Security Logs
c) KPI and Compliance Visibility
d) Integrated Marketing Campaign Management
(4×5)
6. Briefly comment on the following:
a) “Networks and telecommunications are the important components of
information systems”.
b) The person who chooses the POS software must have an intimate
knowledge of the inner working of the business.
c) Due to global supply chain, the food products available on
supermarket shelves may have travelled hundreds of kilometers before
reaching the store.
d) “Business Intelligence (BI) is a tool to fulfill promises to customers”.
(4×5)
7. Discuss the benefits and considerations of implementing a CRM system. (10)
(B) Essay Type Questions
8. What are the areas of big data analytics in retail? Explain any two with
their respective KPIs.
(15)
9. What is meant by online retailing? Discuss the advantages and
shortcomings of e-retailing.
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