BRL-11 2022-23 SOLVED ASSIGNMENT

Description

Course Code : BRL-011
Course Title : Retail Operations and Store
Management- II
Assignment Code : BRL-011/TMA/2022-23
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. Who are the major beneficiaries of category management and why? (10)
2. Explain the concept of a Balanced Scorecard with the help of a suitable
diagram.
(10)
3. Explain the concept of perception in influencing consumer behavior. (10)
4. Distinguish between the following:
a) Merchandise on hand and Merchandise on order
b) Horizontal price fixing and Vertical price fixing
c) Deceptive Advertising and Bait and Switch Advertising
d) Financial goals and Profitability Goals
(5×4)
5. Write short notes on the following:
a) Dimensions of customer loyalty
b) Inventory management
c) Achievements of Pantaloon Retail
d) Vertical Price Fixing
(5×4)
6. Briefly comment on the following:
a) “Probably with the success of an isolated store, many others want to
open stores selling similar product lines to cash in on the shoppers’
flow into the area.”
b) “Earlier retailers used to outsource certain functions to an outside
agency because they were not experienced in the said function or were
finding it uneconomical”.
c) “All retailers who are involved in sale of merchandise makes an
implied warranty of merchantability”.
d) “The human resource compensation plays important role in the
motivation of personnel”.
(5×4)
7. Explain the organization structure normally used by a national retail chain. (10)
(B) Essay Type Questions
8. Explain the concept of store planning and its elements. (15)
9. What are the major purposes of public relations exercises? Explain the
advantages and disadvantages of the same.