BRL-101 2024-25 SOLVED ASSIGNMENT

Description

TUTOR MARKED ASSIGNMENT (TMA)
Course Code
Course Title
Assignment Code
Coverage
:
:
BRL–101
https://webservices.ignou.ac.in/assignments/Bachelor-Degree/FYUG/2024/BCOMF/Eng/BRL-101.pdf
Overview of Retailing
:
:
Attempt all the questions.
(A) Short Type Questions
1.
BRL–101/TMA/2024-25
All Blocks Maximum Marks: 100
What do you understand by the term Retailing? Briefly explain
the recent evolving trends in Indian and global retailing.

9.
Why is it essential to understand consumer behaviour? Explain
the factors that influence the consumer behaviour in retailing
with examples.
Distinguish between modern retail formats from traditional
retail formats with suitable examples.
What do you understand by sourcing? Describe steps would you
intend to adopt in identifying suppliers in a retail unit?
Why do you think visual merchandising is necessary in the
design of a store? Suggest components to be displayed in a
particular retailing unit with examples.
What are the different pricing techniques? Discuss the different
pricing techniques followed in supermarket, discount store and
hypermarkets.
Explain what you do mean by GST? Do you think it benefits the
retail industry?
Essay Type Questions
a) Briefly outline the applications of technology in retail
industry.
b) Explain the factors influencing technology selection.
a) What do you mean by business ethics. Describe the broad
areas of business ethics?
b) Explain the ethical dimensions of retailing. What are the
benefits of managing ethics in business.