BRL-1 2023-24 SOLVED ASSIGNMENT

Description

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL–001
Course Title : Overview of Retailing
Assignment Code : BRL–001/TMA/2023-24
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. What is business ethics? Describe the broad areas of business
ethics.
(10)
2. What do you understand by private brands. Differentiate
between private brand and national brand?
(10)
3. Classify rural retailing formats and distinguish how are they
different from urban retailing formats?
(10)
4. a) What are the precautions to be taken while handling
technology in retailing?
b) Explain liberalisation and its impact on retail industry?
(5+5)
5. Briefly explain the factors that can influence decision regarding
store location. Give examples.
(10)
6. What do you understand by sourcing? What steps would you
intend to adopt in identifying suppliers for a retail unit?
(10)
7. State the ways by which a franchisor can ensure uniformity in
quality across the franchisee chain?
(10)
(B) Essay Type Questions
8. a) Briefly explain the steps of consumer buying decision
process?
b) What is the need for understanding consumer behaviour?
Describe the factors influencing retail consumer
behaviour.
(8+7)
9. a) Explain the meaning of retailing. What are the challenges a
retailer faces for retailing in India?
b) What is traditional retail format? State the relevance of
traditional retail formats in the current retail business
environment