Description
Course Code: BHC-011
Course Title: Basics of Event Management
Assignment No.: BHC-011/AST/TMA-1/2023/ 2024
Total Marks: 100
Note: This assignment has three sections. It contains questions, which require long, medium
and short answers. A long answer should not exceed 700-900 words. Medium answer
should not exceed 400-500 words each. Short answers should not exceed 200 words each.
Long Answer Questions Maximum Marks: 30
(30 x 1=30)
Attempt any One of the following:
1) Discuss the categorization of events based on the key services they provide? Give
suitable examples.
2) Write an essay on the characteristics of events.
3) Give a detailed account of the methods of communication that an event manager uses.
Medium Answer Questions Maximum Marks: 40
(20 x 2=40)
Attempt any Two of the following:
1) Explain the significance of Human Resource Management (HRM) in events? Write about
recruitment, selection and placement, and performance appraisal in HRM
2) Describe the steps in preparing a business plan for an Event Management Company?
3) Why do some start-up Event Management Companies fail?
4) Discuss the demand and scope of events. In a few words write about the demand for any
one event you visited (eg. trade fair, exhibition, festival, etc).
5) How are entertainment and art events important to the event industry today? Discuss any
one entertainment event from you own experience.
Short Answer Questions Maximum Marks: 30
(5 x 6=30)
Write short notes on any Five of the following:
1) Regional and Mega events
2) Break-even analysis
3) Twelve advantages of events
4) Communication requirements in events
5) Five entrepreneurial competencies required by an event entrepreneur
6) Production and Operations Management
7) Type / Structure of Business Organisations
8) Careers in Event Management
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