Description
MJM-020: Introduction to Journalism and Mass Communication
Assignment 01
(Due Date: Please check the website for the latest update on due date)
Assignment Code: MJM-020/ Jan.24/ July24
Maximum Marks: 100
Weightage: 30%
Note: Answer all the questions. All questions carry equal marks = 20 each
Attempt each question in about 500 words
1. In light of a prominent theory or model in journalism and mass communication, critically
analyze a significant media event or trend from the past year. How does this event or
trend illustrate or challenge the chosen theory? Provide specific examples and insights in
your analysis. (400 words)
2. Considering what you have learned about media ownership, select a recent case where
media ownership significantly influenced the coverage of a major event or shaped a
media trend. How did the ownership structure impact the narrative, and what does this
reveal about the relationship between media ownership and journalistic practice.
(500 words)
3. Identify a prominent social issue that has been the focus of a recent marketing campaign.
Critically evaluate how marketing communication has been applied in this campaign.
Discuss the impact of these strategies on public perception. (350 words)
4. Examine a recent Indian film that has sparked significant public discourse. How does the
film’s portrayal of a particular social issue reflect or challenge existing societal norms and
values? Discuss the film’s impact on public perception and dialogue surrounding the
issue, considering the influence of film as a medium in shaping social consciousness.
(500 words)
5. Select a recent major news event and compare its coverage in two news outlets of an
Indian language. Analyze how language influences the framing of the story, the choice of
words, and the overall narrative
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